DOJA CAT X
MEXICAN
PIZZAA "contractual" partnership
How did we turn Doja Cat hating on Taco Bell into everyone's favorite brand partnership of 2022?
WE LET HATERS CONTINUE TO HATE BY LETTING DOJA CAT CONTINUE TO ANTAGONIZE TACO BELL TO BRING BACK THE MEXICAN PIZZA.
Our back and forth on Twitter let her use her authentic voice vs a brand influenced one...
even when it made us 😰 as a brand
SHE "LEAKED" OUR BIG SUPER BOWL COMMERCIAL ON IG LIVE TO HER 25M FOLLOWERS.
AND WHEN WE ASKED HER TO
RAP ABOUT MEXICAN PIZZA…
She let fans know her jingle was "contractual"
She wrote it live with fans on IG while cursing us out the whole time
Then dropped the infamous Mexican Pizza "contractual jingle"
And when we wanted her to announce Mexican Pizza's return, she dropped the news on the biggest stage of the year
DOJA CAT'S JINGLE INSPIRED FANS TO CREATE A MOCK MEXICAN PIZZA MUSICAL REHEARSAL, THAT WE TURNED INTO A 3 ACT MUSICAL FOR TIKTOK
THE RESULTS OF OUR UNHINGED PARTNERSHIP?It set a new standard for how brands collaborate with celebrity partners
900+ Increase in daily mexican pizza sales
80K Earned media and social posts
250K Loyalty sign ups and millions of Mexican Pizzas sold in one weekend
10B Earned impressions
71.3MM Organic views on TikTok
45M Mexican pizzas sold
